The "Ladder Theory" became very successful on the Internet forums of underground male networks. It goes into detail on the type of "Mr Nice Guy"-relationship, where a single guy is being nice for months or even years, hoping to get into bed with a particular girl, only to be disappointed she never responds to his moves. Guys try to be nice in order to gain her trust. This kind of relationship rapidly leads to a situation where the guy is being exploited.
The theory reveals why women prefer to have a physical relationship with "outlaw biker' types: because
they prefer the stronger type of men, and not the supplicating Nice Guy.
So then the questions becomes: "how to avoid to be placed on the friends ladder?" In order to avoid it, present yourself as a real man right from the start. Don't try to be gentle in order to become a friend. Be clear, and aim immediately for the more sexual kind of relation. The theory suggests avoiding supplication, taking a distant attitude and becoming rich.
The comments on the ladder theory on the ladder theory forum have led to a broad community of men who help each other to gain confidence in front of the dangers of modern women.